SAVVY SENIORS FASHION BRANDS
Where to shop for fashion brands known for inclusive, senior-friendly clothing that embraces age diversity? Check out a selection of leading brands offering enduring style, comfort, and inclusivity for mature individuals across all budgets.
1. Chico's
It offers stylish clothing designed with comfort and functionality in mind. It is known for vibrant prints, flattering cuts, and inclusive sizing. Chico specializes in age-appropriate fashion without sacrificing style for comfort, making it a top choice for seniors who want to look fashionable.
2. Eileen Fisher
Sustainable, minimalist fashion with timeless designs that suit all age groups, especially older adults. Eileen Fisher's designs are recognized for their simplicity, comfort, and sophistication, which are perfect for seniors seeking effortless style. They prioritize relaxed fits and high-quality, sustainable fabrics.
3. J. Jill
Offers relaxed, comfortable clothing focusing on natural fabrics and ease of wear. J. Jill offers timeless yet modern pieces that prioritize comfort and style, making them ideal for seniors who want to look chic without sacrificing comfort.
5. Universal Standard
Universal Standard is one of the most size-inclusive brands, offering fashion-forward clothing for all body types and ages. It promotes inclusivity, making fashion accessible for people of all shapes and sizes, from 00 to 40. Their simple, timeless pieces are perfect for seniors who want to maintain a chic, modern wardrobe.
6. Nic + Zoe
Sophisticated, modern clothing that emphasizes comfort and versatility. Nic + Zoe's clothes offer a polished yet comfortable look. Their pieces are perfect for seniors looking for a style that transitions easily between casual and more formal settings.
7. Talbots
With classic, elegant pieces with a preppy twist, Talbots is known for offering timeless styles in various sizes. Talbots emphasizes timeless fashion, which resonates with older adults who prefer polished and age-appropriate attire. They offer petite and plus sizes, ensuring seniors of all body types can find something flattering.
8. Soft Surroundings
Luxurious fabrics are used to create soft and comfortable clothing specifically designed for older adults. Soft Surroundings provides clothing suitable for seniors, focusing on comfort while maintaining style. The brand highlights gentle fabrics and effortless designs, catering to seniors who appreciate both comfort and elegance.
9. Peruvian Connection
High-quality, artisan-made clothing with a focus on comfort, softness, and beautiful design. I adore their clothes for the BoHo look. Their knitwear and comfortable, stylish clothing are ideal for seniors seeking elegant pieces with a unique, handcrafted feel.
10. Marks & Spencer
Offers a wide range of classic, comfortable, and affordable clothing, with many items tailored to mature audiences. Marks & Spencer provides stylish yet practical clothing, often catering to older generations with their easy-wear styles, supportive footwear, and size inclusivity. It's not widely known in the US, but check it online
11. Cuddl Duds
Comfortable, cozy loungewear and layering pieces perfect for everyday wear. Seniors appreciate the brand's focus on comfort, layering options, and warmth, which are ideal for casual and home-based wear. This brand can be found at Kohl's, QVC, and HerRoom.
12. Kettlewell Colours
Specializing in vibrant and colorful clothing designed to complement a variety of skin tones, Kettlewell Colours is an ideal choice for seniors who appreciate bright colors and timeless, flattering cuts. Adding color to your wardrobe is a must for the winter dreary days. The brand focuses on creating clothes that are both comfortable and stylish, with an elegant touch. This brand is sold in the US.
13. LL Bean
Comfortable, functional, and practical outdoor and casual clothing: LL Bean offers reliable and comfortable clothing for seniors, perfect for everyday wear and outdoor activities. Their classic designs are ideal for seniors looking for durability. LL Bean has been on my list for years.
I will show images of these clothing bands in future posts.
A few of these shops I am not familiar with, and others, I have shopped. It’s exciting to find shops that cater to the older, more mature women and I plan to visit their sites. Thank you for posting them!!